YouTube Channel Authority — Why It Matters and How to Get it

YouTube Channel Authority

So, what is YouTube channel authority and how does it impact you?

To understand how channel authority works, you must first grasp the YouTube ranking algorithm, which is a fancy way of stating “this is how YouTube ranks its videos.”

So, here it is…

• video views (and how they are achieved )

• channel views

• channel age

• video age

• subscribers

• favorites

• likes

• comments

• viewer retention

• transcription

• amount of uploaded videos

As you can see, there are a plethora of variables that eventually determine where you end up in the search results.

And these factors will determine the success of your video content.

Also, backlinks are not mentioned anywhere in this algorithm.

Backlinks have no bearing on YouTube ranking, although they do on Google.

So let’s go into it and truly analyze what this all means to you.

YouTube Search

Let us begin with a simple example.

Who will rank better if you and I both create a video that is properly optimized for the same keyword?

YouTube Channel Ranking
YouTube Channel Ranking

Right!

Whoever has the highest level of channel authority!

While this may seem obvious, it is critical when conducting keyword research.

It’s also essential to grasp, particularly if you’re new to YouTube, and may be the reason your channel hasn’t taken off yet.

There’s a reason why I can take the same exact video, optimize it the same way, and post it on two separate channels and guess what?

The ranks may vary by quite a bit.

Why?

YouTube channel authority plays a role.

Understand that no one knows how much weight any of these variables carries, even if it is clear that some are more essential than others.

So let’s divide that algorithm into two halves.

• Video Authority on an Individual Level

• Video Authority on a Channel Level

When it comes to your total rating, these two areas go hand in hand, but it’s simpler to look at them separately.

Individual Video Authority On-Page Optimization

By far the most essential consideration.

If you get this incorrect, nothing else really matters.

You should already know exactly how to accomplish this.

If you don’t know what it is, go here to find out.

On-page SEO informs YouTube precisely what your material is about, so it knows to show your video when someone searches for it.

It is critical to know how many times your video has been watched.

YouTube wants to display popular material.

How YouTube generates Money

Ads, right?

Advertisements on YouTube are paid for.

So when people come to our site to attempt to discover the information they want, whether it’s a humorous video, how to perform a particular abs workout, or how to cook a cheesecake, advertisements are shown, and YouTube is compensated.

If the videos that YouTube recommends to visitors are bad, they will stop visiting the site, and YouTube will go out of business…

So, yes, YouTube is quite careful about what material they rank.

As a result, if you have a video with little or no views, YouTube will not rank it long term.

They don’t have enough data to tell whether it’s any good yet.

While this may seem to be an oxymoron,

(How am I going to gain views if my material isn’t ranking?)

As you establish your channel authority, it will be your responsibility to drive views to your video.

NOTE: You can rank of course if your keyword is so random. And, YouTube does for the very short term, rank new videos unnaturally high. But the information on this page still holds true.

Favorites

This one is straightforward.

How many people have marked your video as a favorite?

The more the better, but I wouldn’t put too much emphasis on this, but it might give you a lift if you got a couple.

Likes

Again, fairly self-explanatory.

Likes are an essential form of engagement.

I’ve seen my videos climb many ranks just by receiving a few likes.

Comments

Comments on your video indicate that people care enough to take the time to leave a remark.

This demonstrates to YouTube that people are engaging with the material.

Take the time to heart the comments and reply back as well.

Viewer Retention

This is becoming more important and, in my opinion, will continue to do so.

YouTube can track how long each user spends watching a video.

It is analogous to the bounce rate of a blog.

If consumers just watch 10 seconds of your video, it’s clear that it’s not what they’re looking for.

They were curious.

YouTube notices this and takes appropriate action.

A decent statistic for any particular video would be a viewer retention rate of 50%, which indicates that on average, a person views half of your video.

Transcription

This is, in my opinion, the least essential part of the algorithm, although I do see the “big guys” using it.

Did you know that YouTube automatically attempts to understand what you’re saying and transcribes it for the deaf?

They do, indeed.

It’s hidden among the buttons underneath the video.

Some large corporations (including Google employees and subsidiaries) choose to have their transcriptions re-written to perfection rather than letting YouTube assume what the person in the video is saying.

The keyword term they are trying to rank for is stated in the first line they say in order for it to be recorded early in the transcription.

Playlists

This element is on a par with favorites.

If someone like your video and wants to keep it, they may add it to their playlist.

(This is akin to re-pinning an image on Pinterest)

Again, this informs YouTube that your material is popular.

Youtube’s search algorithm can also rank playlists which is why you need to fill out the description

A well set up playlist with relevant related video content can add hours to your watch time.

Video Authority on a Channel Level

When we speak about channel authority, we mean the entire power of your channel, not simply one video in particular.

The following criteria come under the heading of channel authority:

Channel Views

How many people have seen your channel as a whole?

Channel Age

How long has your channel been on the internet?

Are you a newcomer or a seasoned pro with a track record of long-term success?

Subscribers

How many individuals have actively chosen to get more of your material because they liked it so much?

The number of subscribers you have has a big influence on where your videos wind up.

Number of Videos Posted

Simply said, this is the number of videos you have uploaded.

Are you a constant content creator, or are you a two-video-and-done kind of person?

Put yourself in the position of YouTube while considering channel authority.

If you’ve had a long and fruitful connection with someone who has given you thousands of visits, are you going to show some new guy’s video before theirs because it earned you money?

Certainly not.

The Important Factors

With so many ranking variables to consider, it’s difficult to focus on them all at once.

If you are launching a fresh new channel, you may experience some growing pains while you establish your channel authority.

When you first start your channel, you should focus on three things that I believe are most important:

• The number of videos uploaded

• View count

• The number of subscribers

All of the other ranking criteria will take care of itself over time if you are posting excellent, instructive videos.

Concentrate on these three.

How About Purchasing Likes, Views, and Subscribers?

This is a contentious issue that has sparked many debates. People do it, for sure.

A LARGE NUMBER OF PEOPLE DO IT.

Should you do it?

Here’s my take…

Purchasing channel power may be extremely appealing.

It’s precisely what you’re looking for, and it’s dirt cheap, but should you buy it?

The issue with these subscription, views, and likes services is…

They take on TOO MUCH. In a single day, they bring you 10,000 views, 500 subscriptions, and 1000s of views.

If it doesn’t raise a red flag, I don’t know what would.

Is it possible for individuals to get away with it?

They obviously do…all the time.

How to Spot it

Go and look for a video in the Internet marketing niche.

A review of a cheap product.

These are keywords that get little to no volume, but many of these videos have thousands of likes, hundreds of positive comments.

It’s quite laughable really.

If you’re detected, YouTube will disable your ability to collaborate.

That implies you’ll never be able to profit from YouTube.

Furthermore, you are paid via Google Adsense, which implies your Google Adsense account is no longer active.

That means you can’t utilize them to monetize your blog or buy advertising on Google or YouTube.

Is it Something you Want to Take a Chance on?

If you insist on purchasing these variables, be certain that YOU have complete control over the flow of likes, views, and subscribers.

Still, I would advise avoiding doing anything ‘risky’ to your primary channel.

I don’t believe I want to mess with Google.

Syndication for Views

Finally, I recommend that you form a small syndication team.

Work should be done by a group of 5 or so individuals.

Get together and have the other four members like, comment, and share your videos for you every time you create one.

And extend the same courtesy to them.

This will help a lot in terms of channel and video authority.

Summary

If you want your Youtube channels to get more viewers and growth over time, then the information in this article will help you.

You will see a traffic spike and better results from your YouTube marketing business.

Focus on growing the authority of our channels by serving your target audience and providing viewers with value.

Creating quality content that resonates with your audience takes time and practice but is vital.

Over the long term, your content will be found in YouTube search (rank), be suggested and also appear via browse.

A win win for all.

Father, traveler and blogger based in Japan with a love for all things Video Marketing related [and food].